¡Bi-rrah!

Title

¡Bi-rrah!

About the project

This project involves the development of the naming, branding and packaging of the beer brand.

With the slogan "the beer that celebrates," i aim to introduce a new funky beer brand to the market.

Project type

Branding

The visual identity of ¡BI-RRA! encapsulates a vibrant, celebratory spirit through its dynamic combination of elements: funky and bold typography; striking color palette; and geometric pattern that feels rhythmic and celebratory, echoing the vibrancy of music or a party atmosphere, which aligns perfectly with the brand's personality.