Zalando AW24
Title
Zalando / Autumn-Winter
brand refresh campaign
About the project
Creation of Digital Assets for the Autumn Winter 24 Campaign / "What Do I Wear?". Collaborating with a team of designers and creatives, we established the new master guidelines for all digital media, thereby creating the foundational asset guidelines for the campaign.
Project type
Digital asset production
and master creation
of the key visual images
This campaign, launched by Zalando, aims to promote its newly redesigned brand identity and positioning.
Year
2024
"What Do I Wear?" encapsulates the essential question we ask ourselves each day before starting our routines, marking the beginning of a new chapter for Zalando as it promotes its refreshed brand identity.
The campaign features notable actors, influencers and models, including Willem Dafoe, Brigitte Nielsen, Luka Sabbat, and Sabrina Bahsoon.
